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HLE

Franchise Opportunities

Looking to setup shop with us? Search our available markets now to find a fit for you.

Available Markets

Domestic US
  • Arizona, Excluding Phoenix
  • Minnesota, Central
  • Montana, Central and Eastern
  • Nevada, Excluding Las Vegas
  • New Mexico, Excluding Albuquerque
  • North Dakota, Central
  • South Dakota, Central
  • Utah, Central and Southern
Domestic Canada
  • Alberta, Red Deer
  • Alberta, Lethbridge
  • Alberta, Medicine Hat
  • Alberta, Grande Prairie
  • Manitoba, Brandon
  • Manitoba, Thompson
  • Ontario, Kingston
  • Ontario, Windsor
  • Ontario, Cornwall
  • Québec, Trois-Rivières
  • Québec, Rimouski
  • Québec, Victoriaville
  • Québec, Sherbrooke
  • Nova Scotia, Sydney

For International franchising opportunities, please visit our international franchise page here.

Learn more about Hertz franchise opportunities.

Fill out our contact form or for questions, call 1-(800)-532-3401.

Common Questions

How long is the approval process?

On average it takes 60-120 days to go through the approval process and complete the legal documentation. This process can move quicker if application and all supporting documents are returned in a complete and timely manner.

What kind of background do I need to be a successful Hertz franchisee?

Hertz is looking for energetic individuals who enjoy working within the travel and/or automotive field. Ideal candidates should have entrepreneurial spirit, solid business and sales skills, and be an active part of the communities in which they live and work. A background in car rental, although a plus, is not a requirement.

What is a franchise term? Is it renewable?

The licensee agreement is a 5-year renewable term on the then-current Hertz System Car Rental License Agreement, with renewal subject to Licensee meeting stated performance requirements in the Licensee Agreement at time of renewal.

Can I own multiple franchises?

Yes, we allow multi-unit franchise ownership.

How do I obtain vehicles for my fleet?

Our franchisees obtain vehicles from a variety of sources including local dealerships, auto auctions, auto wholesalers, fleet leasing companies, Hertz Fleet Remarketing department, and by taking advantage of select Hertz programs with Original Equipment Manufacturers (OEMs).

What kind of training can I expect?

Your comprehensive training program includes franchisee onboarding training sessions at Hertz zone offices, online training, and webinar training. Additionally, you will have access to training and support resources on an ongoing basis.

Does Hertz offer truck rental franchises?

Hertz does not offer truck rental franchises.

What type of support would I receive?

As a franchise opportunity, Hertz offers unparalleled support to its licensees. In addition to operating under the Hertz brand name, which provides instant worldwide recognition, Hertz supports licensees with:

  • Access to major supplier programs for purchase of rental fleet and facility supplies
  • Programs to assist your business with promotions and seamless delivery of leading quality services and products
  • Participation in many reservation booking channels like the GDS (Global Distribution System) for travel agents; Amadeus, Galileo, Sabre, Worldspan, plus other online travel agencies, Hertz.com and '1-800' telephone reservations
  • Franchisee point-of-sale computer integration with the Hertz Reservations System
  • Comprehensive training program in pre-open/post-open phases, and for recurrent, ongoing training needs
  • Online training and webinars
  • Hertz Customer Contact Center – among the industry's largest, most sophisticated call centers
  • Hertz 24 Hour Roadside Assistance
  • Access to Hertz non-fleet procurement programs
  • Image and signage support
  • Licensee meetings and workshops
How does Hertz support with attracting customers?

We utilize a multitude of marketing channels and efforts to ensure we reach our customer base (Radio, TV, Print Ads, Partnerships, Travel Agents, etc.). A dedicated global sales force, including creative advertising and public relations strategists and more, are at work full-time ensuring that the Hertz name remains top-of-mind.

Why should my dealership partner with Hertz?

When you become associated with the Hertz franchise family, you will instantly inherit our global reputation for trusted car rental. The added convenience for your customers will give them reason to visit time and again. What's more, your use of the Hertz name can bring you new customers.

  • Become a one-stop shop for your customers' transportation needs
  • Generate incremental sales leads from increased floor traffic
  • Optimize management and utilization of used vehicle inventory
  • Enhance customer service index by managing dealership rental business in-house
  • Benefit from our comprehensive rental system training & operational support

What are the minimum financial requirements?

Car rental is a capital-intensive business. Hertz requires a net worth of $500,000 or higher and liquid capital of $150,000 or higher. The actual amounts vary for a variety of reasons, including the specific location, size of the market, the size of your rental fleet and the number of locations. Note that this requirement does not represent the total investment to open and operate the franchise business. Candidates should have good credit and demonstrate an ability to obtain fleet financing.

Does Hertz assist with fleet financing?

Hertz does not assist with fleet financing.

What would be my initial Investment?

The estimated initial investment will vary depending upon a variety of elements, including purchase price for the assets, fleet size, and other factors, all of which will depend upon the particular facts and circumstances related to the location and transaction.

What is the initial fee?

You will be required to pay us an initial license fee which will vary as based on a number of factors, including: (1) potential car fleet size; (2) potential area population growth; (3) potential area economic growth; (4) existing and potential for future growth of hotel accommodations; (5) existing Hertz national account customers located in the area; (6) existing and potential for future growth of local airport passenger traffic; and (7) extent of the recreational or regional markets.

What does the monthly license fee provide?

The license fee sustains the substantial benefits and customer base of the Hertz® brand and allows the licensee to operate under the Hertz trademark. This includes innovation, support, and promotion of the Hertz® brand as well as the support provided to franchisees.

Learn more about Hertz franchise opportunities.

Fill out our contact form or for questions, call 1-(800)-532-3401.


Disclaimer: This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for informational purposes only. If you are a resident of a U.S. state or a country, or wish to operate a franchise in a U.S. state or a country, that regulates franchises or business opportunities, we will not offer you a franchise until we have complied with any applicable pre-sale registration and disclosure requirements in your jurisdiction.

Prospective New York Franchisees: THIS ADVERTISEMENT IS NOT AN OFFERING. AN OFFERING CAN ONLY BE MADE BY A PROSPECTUS FILED FIRST WITH THE DEPARTMENT OF LAW OF THE STATE OF NEW YORK. SUCH FILING DOES NOT CONSTITUTE APPROVAL BY THE DEPARTMENT OF LAW OF THE STATE OF NEW YORK.

Prospective California Franchisees: THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. (CA Administrative Code §310.156.1) Minnesota State Registration Number: F-6552.

The preceding information relates to franchise opportunities in the United States and Canada.